Summer Campaign, Lunds Kommun

Together with two strategic communicators and Illustrator Signe Gabriel I developed a campaign aiming to attract students and local youth to summer jobs in health care. The illustrator produced elements of the illustration as separate modules, allowing me to create compositions for a number of formats, including large format posters, animations, roll-ups and folders.

The project had some wonderful secondary design challenges, including exploring the city's recent rebranding in a creative and respectful way, using the strengths of the illustrator to convey the message and, honestly, celebrating the beauty of our lovely home town.

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